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  1. Chapter 12. Best practices in mobile marketing

    January 22, 2015 by George Dovel
    Get everything you need to know from the Mobile Marketing Association...
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  2. Chapter 12. Fifty tips for being more persuasive

    by George Dovel
    The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion...
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  3. Chapter 11. Communication pros discuss the latest events in crisis communication

    by George Dovel
    The communication professionals at CommPRO explore the good and bad in crisis communication...
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  4. Chapter 9. Understand the basics of perception

    by George Dovel
    This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way...
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  5. Chapter 8. How social media have changed business communication

    by George Dovel
    Katie Wagner highlights immediacy, access, connection, and research...
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  6. Chapter 8. Grab readers’ attention with your blog posts

    by George Dovel
    Follow these tips to make sure your posts get noticed and get read...
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  7. Chapter 8. Twitter tips for beginners

    by George Dovel
    "Knowledge seldom takes the place of experience...
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  8. Chapter 8. Ten years later, are business blogs still a good investment?

    by George Dovel
    Lee Odden (photo, left) covers the topic...
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  9. Chapter 7. Should you email, text, or pick up the phone?

    by George Dovel
    "We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left)...
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  10. Chapter 7. Effective examples of one-page web design

    by George Dovel
    One Page Love has a large gallery of one-page webs designs...
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