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  1. Chapter 12. Best practices in mobile marketing

    January 22, 2015 by George Dovel
    Get everything you need to know from the Mobile Marketing Association...
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    Category: Miscellaneous, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: Web, UncategorizedComments Off on Chapter 12. Best practices in mobile marketing

  2. Chapter 11. Communication pros discuss the latest events in crisis communication

    by George Dovel
    The communication professionals at CommPRO explore the good and bad in crisis communication...
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    Category: Miscellaneous, Special: BCT13- Students - Learn More, Special: WebComments Off on Chapter 11. Communication pros discuss the latest events in crisis communication

  3. Chapter 9. Understand the basics of perception

    by George Dovel
    This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way...
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    Category: Special: BCT13- Students - Learn More, Special: Videos, Visual CommunicationComments Off on Chapter 9. Understand the basics of perception

  4. Chapter 8. How social media have changed business communication

    by George Dovel
    Katie Wagner highlights immediacy, access, connection, and research...
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    Category: Special: Articles, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn MoreComments Off on Chapter 8. How social media have changed business communication

  5. Chapter 8. Grab readers’ attention with your blog posts

    by George Dovel
    Follow these tips to make sure your posts get noticed and get read...
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    Category: Special: BCT13- Students - Learn More, Special: InfographicsComments Off on Chapter 8. Grab readers’ attention with your blog posts

  6. Chapter 8. Twitter tips for beginners

    by George Dovel
    "Knowledge seldom takes the place of experience...
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    Category: Microblogging, Special: Articles, Special: BCT13- Students - Learn MoreComments Off on Chapter 8. Twitter tips for beginners

  7. Chapter 8. Ten years later, are business blogs still a good investment?

    by George Dovel
    Lee Odden (photo, left) covers the topic...
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    Category: Corporate Blogs, Special: Articles, Special: BCT13- Students - Learn MoreComments Off on Chapter 8. Ten years later, are business blogs still a good investment?

  8. Chapter 7. Should you email, text, or pick up the phone?

    by George Dovel
    "We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left)...
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    Category: Email, Special: Articles, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: EBC12 - Students - Learn More, Telephone Skills, Text MessagingComments Off on Chapter 7. Should you email, text, or pick up the phone?

  9. Chapter 7. Effective examples of one-page web design

    by George Dovel
    One Page Love has a large gallery of one-page webs designs...
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    Category: Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: WebComments Off on Chapter 7. Effective examples of one-page web design

  10. Chapter 7. Telling compelling stories on social media

    by George Dovel
    "We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left)...
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    Category: Persuasive Messages, Social Media, Special: Articles, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: EBC12 - Students - Learn MoreComments Off on Chapter 7. Telling compelling stories on social media