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  1. Chapter 13. Step up your search skills

    January 24, 2015 by George Dovel
    Learn tips and tricks that will make your Google searches better and faster...
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    Category: Special: BCT13- Students - Learn More, Special: VideosComments Off on Chapter 13. Step up your search skills

  2. Chapter 12. Best practices in mobile marketing

    January 22, 2015 by George Dovel
    Get everything you need to know from the Mobile Marketing Association...
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    Category: Miscellaneous, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: Web, UncategorizedComments Off on Chapter 12. Best practices in mobile marketing

  3. Chapter 12. Fifty tips for being more persuasive

    by George Dovel
    The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion...
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    Category: Persuasive Messages, Special: Articles, Special: BCT13- Students - Learn More, Writing SkillsComments Off on Chapter 12. Fifty tips for being more persuasive

  4. Chapter 11. Communication pros discuss the latest events in crisis communication

    by George Dovel
    The communication professionals at CommPRO explore the good and bad in crisis communication...
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    Category: Miscellaneous, Special: BCT13- Students - Learn More, Special: WebComments Off on Chapter 11. Communication pros discuss the latest events in crisis communication

  5. Chapter 9. Understand the basics of perception

    by George Dovel
    This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way...
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    Category: Special: BCT13- Students - Learn More, Special: Videos, Visual CommunicationComments Off on Chapter 9. Understand the basics of perception

  6. Chapter 8. How social media have changed business communication

    by George Dovel
    Katie Wagner highlights immediacy, access, connection, and research...
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  7. Chapter 8. Grab readers’ attention with your blog posts

    by George Dovel
    Follow these tips to make sure your posts get noticed and get read...
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  8. Chapter 8. Twitter tips for beginners

    by George Dovel
    "Knowledge seldom takes the place of experience...
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  9. Chapter 8. Ten years later, are business blogs still a good investment?

    by George Dovel
    Lee Odden (photo, left) covers the topic...
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    Category: Corporate Blogs, Special: Articles, Special: BCT13- Students - Learn MoreComments Off on Chapter 8. Ten years later, are business blogs still a good investment?

  10. Chapter 7. Should you email, text, or pick up the phone?

    by George Dovel
    "We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left)...
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    Category: Email, Special: Articles, Special: BCT13- Students - Learn More, Special: BCT14- Students - Learn More, Special: EBC12 - Students - Learn More, Telephone Skills, Text MessagingComments Off on Chapter 7. Should you email, text, or pick up the phone?