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  1. Chapter 11. Is there any truth to that rumor?

    January 10, 2017 by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  2. Chapter 11. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  3. Chapter 11. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  4. Chapter 10. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  5. Chapter 10. LinkedIn’s advice for college students

    by George Dovel
    Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations...
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  6. Chapter 10. Insight into mobile strategies for routine communication

    by George Dovel
    This resource is no longer available...
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  7. Chapter 9. Using Snapchat for business communication

    by George Dovel
    With its massive and still-growing audience, it’s no surprise that the photo- and video-sharing network has caught the attention of business communicators...
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  8. Chapter 9. Four communication challenges were visuals can be more effective than text

    by George Dovel
    Training, product reviews, complex data presentations, and social media can all benefit from visual content...
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  9. Chapter 8. Big companies that blog well

    by George Dovel
    Explore 10 blogs from such major brands as Coca-Cola and Disney...
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  10. Chapter 8. Social shaming in today’s business landscape

    by George Dovel
    See how today’s consumers use the power of social media to get satisfaction from companies...
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