The On Brand podcast features insightful discussions with successful brand managers...

See why so many companies are shifting their business models toward subscription pricing...

The AMA offers student membership and the chance to join one of more than 370 student chapters...

Sustainability advocates are pushing companies to consider the entire life cycle of products, including what happens to them and the materials they are made of when customers no longer want them...

Counterfeit products are a global threat to legitimate business—and often a safety threat to customers...

Design choices, from visual aesthetics to the human-machine interface to the customer experience, are increasingly important in today’s competitive markets...

Seasoned executive Arthur D...

Find out why a big competitor’s unhappy customers can be a small company’s best sales prospects...

Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint...

Google Attribution attempts to measure marketing success across the entire digital marketplace...