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  1. Chapter 12. Learn to use Google more effectively

    October 27, 2019 by George Dovel
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  2. Chapter 12. Get clear answers to murky copyright questions

    by George Dovel
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  3. Chapter 11. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  4. Chapter 11. Using stories to persuade

    by George Dovel
    Learn why stories are usually more effective than plain data when it comes to changing minds...
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  5. Chapter 11. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  6. Chapter 10. These templates make it easier to turn down recommendation requests

    by George Dovel
    The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages...
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  7. Chapter 10. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  8. Chapter 10. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  9. Chapter 10. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  10. Chapter 10. A great example of a thoughtful, responsible apology

    by George Dovel
    When its Twitter chatbot Tay got hijacked and had to be taken down, Microsoft issued an apology that got every note right...
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