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  1. The 5 Worst Marketing Fails of 2015

    February 15, 2016 by Jan Shawkey
    "Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process...
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  2. How Retargeting Works

    December 7, 2015 by Jan Shawkey
    According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers...
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  3. 8 Ways Small Businesses Can Build an Email List Faster

    November 10, 2015 by Jan Shawkey
    "Despite how effective and affordable email is, there is one critical requirement for email marketing success...
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  4. Is Luxury E-commerce Nearing Its Tipping Point?

    November 4, 2015 by Jan Shawkey
    "We think so, and online sales of luxury goods could triple to €70 billion by 2025...
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  5. Competing on Customer Journeys

    by Jan Shawkey
    "The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price...
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  6. 5 Marketing Mistakes I Made as a New Entrepreneur

    June 24, 2015 by Jan Shawkey
    "Our company, which offers content and video materials for small businesses, is in its third year of operation...
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  7. 21 Ways to Market Your Business Online on a Shoestring Budget

    June 22, 2015 by Jan Shawkey
    "I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski...
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  8. Putting Your Business on Instagram? Here’s What You Need to Know

    by Jan Shawkey
    "Here are some ideas for making Instagram work for your business, no matter the industry...
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  9. 8 Marketing Plan Differentiators That Will Make Your Strategy Pop

    by Jan Shawkey
    "Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop...
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  10. The Invention of the Baby Carrot

    May 12, 2015 by Jan Shawkey
    "The year is 1986, and you operate one of the largest carrot farms and processing plants in California...
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