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How Retargeting Works
December 7, 2015 by Jan ShawkeyAccording to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers...Category: Special: Articles, The Art and Science of MarketingComments Off on How Retargeting Works
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8 Ways Small Businesses Can Build an Email List Faster
November 10, 2015 by Jan Shawkey"Despite how effective and affordable email is, there is one critical requirement for email marketing success...Category: Email, Special: Articles, The Art and Science of MarketingComments Off on 8 Ways Small Businesses Can Build an Email List Faster
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Is Luxury E-commerce Nearing Its Tipping Point?
November 4, 2015 by Jan Shawkey"We think so, and online sales of luxury goods could triple to €70 billion by 2025...Category: Special: Articles, The Art and Science of MarketingComments Off on Is Luxury E-commerce Nearing Its Tipping Point?
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Competing on Customer Journeys
by Jan Shawkey"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price...Category: Special: Articles, The Art and Science of MarketingComments Off on Competing on Customer Journeys
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5 Marketing Mistakes I Made as a New Entrepreneur
June 24, 2015 by Jan Shawkey"Our company, which offers content and video materials for small businesses, is in its third year of operation...Category: Small Business and Entrepreneurship, Special: Articles, The Art and Science of MarketingComments Off on 5 Marketing Mistakes I Made as a New Entrepreneur
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21 Ways to Market Your Business Online on a Shoestring Budget
June 22, 2015 by Jan Shawkey"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski...Category: Special: Articles, The Art and Science of MarketingComments Off on 21 Ways to Market Your Business Online on a Shoestring Budget
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Putting Your Business on Instagram? Here’s What You Need to Know
by Jan Shawkey"Here are some ideas for making Instagram work for your business, no matter the industry...Category: Special: Podcasts, The Art and Science of Marketing, Visual CommunicationComments Off on Putting Your Business on Instagram? Here’s What You Need to Know
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8 Marketing Plan Differentiators That Will Make Your Strategy Pop
by Jan Shawkey"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop...Category: Special: Articles, The Art and Science of MarketingComments Off on 8 Marketing Plan Differentiators That Will Make Your Strategy Pop
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The Invention of the Baby Carrot
May 12, 2015 by Jan Shawkey"The year is 1986, and you operate one of the largest carrot farms and processing plants in California...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on The Invention of the Baby Carrot
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When It Comes to Sales, the Phone Is Your Most Powerful Tool
by Jan ShawkeyAccording to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously...Category: Special: Articles, Telephone Skills, The Art and Science of MarketingComments Off on When It Comes to Sales, the Phone Is Your Most Powerful Tool
