Business Communication Essentials, 8th Ed.
Chapter 9. Writing Persuasive Messages
New research highlights how important customer retention can be in determining the valuation of a corporation.
It’s more than just the convenience of online shopping.
The On Brand podcast features insightful discussions with successful brand managers.
The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble.
Seasoned executive Arthur D.
The buying habits of the Millennial generation were shaped by growing up with digital technology.
"When you frame it the right way, your feedback can get your colleague on your side.
"We can all be negative at times; that's human nature.
"A listener wondered whether Grammar Girl should be saying "end quote" instead of 'unquote.
"Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.
"Even though some people and groups in society are setting us against each other, we can stand up to them by listening and by treating each other with respect and love, says social scientist Arthur Brooks.
"Making a group of people agree on an important business decision can seem like a difficult task.
"Success in business depends on making good decisions.
"Naval Ravikant (@naval) is the CEO and co-founder of AngelList.
"This Business English Pod lesson is the final part in our series on handling a crisis.
"In this Business English Pod lesson, we’ll see how important it is to strategize and plan when you’re handling a crisis.
"This is the third in our Business English Pod series on handling a crisis.
"This is the first in a series of Business English lessons on handling a crisis.
"[Recently] we looked at several ways to brainstorm ideas.
"Let’s face it: ideas are a dime a dozen.
"In today’s lesson, were going to look at how to organize your ideas.
"A job interview is one of the most stressful and high-pressure situations you experience in your working life.