Business Communication Today, 14th Ed.
Chapter 4. Planning Business Messages
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"The idea is to live in the middle of ideas, believing in them enough to take action but not enough so they become too big of an anchor when something better comes along.
"The ability to think through problems to the second, third, and nth order—or what we will call second-order thinking for short—is a powerful tool that great thinkers use to their advantage all the time.
“No problem is too small or too trivial if we can really do something about it.
"Being able to constantly innovate means seeing opportunity and seizing it, but it also means knowing when to let something go.
Cailey Rizzo reports at TravelandLeisure.
"In 1894, a New York Times writer warned against the dangers of riding a bicycle, predicting that it would lead to “weakness of mind, general lunacy and homicidal mania.
"Consider the concept of “Genchi Genbutsu,” a cornerstone of the Toyota Production System.
"Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so.
"Looking for a job where you can challenge yourself and stretch your creative muscles?
"How do creative people come up with great ideas?
"How do creative people come up with great ideas?
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
Liz Ryan answers a letter from a reader at Forbes.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Creative design is a big part of what makes or breaks a new product.
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"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
Read the details at the Boston Consulting Group's website.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Knowledge@Wharton talks to Riccardo Illy (photo, left) and Marco Mari.
"How many times have you gotten a flash of insight, a great idea or remembered the name of that person you couldn’t come up with, while taking a shower?
According to Kristyn Corrigan, "When it comes to innovation, tall tales and hack advice abound.
"These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike.