Business Communication Today, 14th Ed.
Chapter 4. Planning Business Messages
The Fed is a complicated and sometimes controversial institution; find out what it really does.
This in-depth guide based on extensive research tells you what works and what doesn't.
This in-depth guide offers practical tips for avoiding many types of cultural bias in your writing and speaking.
"[Recently] we looked at several ways to brainstorm ideas.
"Let’s face it: ideas are a dime a dozen.
"In today’s lesson, were going to look at how to organize your ideas.
"Brainstorms can be painful and they’re not always productive, but The Onion has perfected an approach that results in a higher number of good ideas.
"Established businesses rely on so-called best practices to retain their market share by limiting risk, but what happens when an established practice isn’t actually the best way to solve a problem?
"There are many different reasons why you might want to influence people.
"You may be overflowing with talent and ideas, but you won’t start making an impact unless you step up and stand out, says political commentator Symone D.
"Do your brainstorming sessions create a drizzle or a flood of ideas?
According to Seth Godin (photo, left), "We skew our thinking based on the first feedback we get.
"More than just lightly toasted, your brain feels singed.
Rich Bellis (photo, left), Associate Editor at Fast Company, presents the video on the subject.
Everyone can be creative.
This in-depth guide based on extensive research tells you what works and what doesn't.
"Allow your creativity to "flow" without judgment.
"Your teams assume they're talking about the same thing--until they realize they're not.
"Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including
predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"The idea is to live in the middle of ideas, believing in them enough to take action but not enough so they become too big of an anchor when something better comes along.
"The ability to think through problems to the second, third, and nth order—or what we will call second-order thinking for short—is a powerful tool that great thinkers use to their advantage all the time.
“No problem is too small or too trivial if we can really do something about it.
"Being able to constantly innovate means seeing opportunity and seizing it, but it also means knowing when to let something go.
Cailey Rizzo reports at TravelandLeisure.