Business in Action, 9th Ed.
Chapter 6: Entrepreneurship and Small-Business Ownership
Many Americans dream of starting a business and — despite recent economic downturns — they continue to pursue this dream more than ever.
"New technologies, evolving customer demands, and societal shifts are rapidly changing the business landscape.
"If you decide to make the leap and launch a business, the people in your life -- from family and friends to investors -- will all have opinions that they will gladly share with you, sometimes whether you ask them to or not.
New research highlights how important customer retention can be in determining the valuation of a corporation.
It’s more than just the convenience of online shopping.
The On Brand podcast features insightful discussions with successful brand managers.
The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble.
Seasoned executive Arthur D.
The buying habits of the Millennial generation were shaped by growing up with digital technology.
We asked 8 entrepreneurs from the Inc.
"When you frame it the right way, your feedback can get your colleague on your side.
"A listener wondered whether Grammar Girl should be saying "end quote" instead of 'unquote.
"Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.
"There are lies, there are big lies, and then there are myths.
"Elite athletes push themselves to perform at an extraordinarily high level.
"Making a group of people agree on an important business decision can seem like a difficult task.
"Success in business depends on making good decisions.
"A business model is an outline of how a company plans to make money with its product and customer base in a specific market.
"Naval Ravikant (@naval) is the CEO and co-founder of AngelList.
"This Business English Pod lesson is the final part in our series on handling a crisis.
"In this Business English Pod lesson, we’ll see how important it is to strategize and plan when you’re handling a crisis.
"This is the third in our Business English Pod series on handling a crisis.