Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
The original article is no longer available, but this article highlights five gestures that can cause miscommunication.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
"If you decide to make the leap and launch a business, the people in your life -- from family and friends to investors -- will all have opinions that they will gladly share with you, sometimes whether you ask them to or not.
"In most of America, earning $100,000 a year could be considered a sign of success.
"Opponents of job outsourcing are making a holiday-season appeal to President Trump: Stop U.
"Not the worst, just the most miserable.
Fast food can be a polarizing topic.
How does our spending compare to average Americans?
Consumer Reports suggests 66 ways to protect yourself.
Get legal tips on every aspect of starting and running a business.
Credit cards are a vital funding source for many business owners; follow these tips to use them wisely.
See how small-business owners should approach lenders for short-term loans.
This introduction will help you sort out the various career paths in finance.
Get a better feel for the accounting equation with these practical examples.
The video referred to the text is no longer available, but this video highlights the complexity of EPS analysis by discussing the five different types of EPS calculations.
Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully.
Hear both sides of the controversy over these trade allowances.
Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?
Sustainability advocates are pushing companies to consider the entire life cycle of products, including what happens to them and the materials they are made of when customers no longer want them.
Counterfeit products are a global threat to legitimate business—and often a safety threat to customers.
Design choices, from visual aesthetics to the human-machine interface to the customer experience, are increasingly important in today’s competitive markets.
The digital transformation movement is underway and affecting all types of industries.
Not sure how to get the right look?
You can’t control every variable, but it helps to be aware of the factors that can influence who gets hired and who doesn’t.
Find out what employers can and cannot ask about you during the recruiting process.