Excellence in Business Communication, 13th Edition
Chapter 6. Writing Business Messages
"Do you think you are a punctuation pro?
"So here's what I want you to do: Challenge yourself to learn something new every day.
"When you write to tell someone no, your message will already disappoint the individual.
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"Take the guesswork out of writing numbers in your business communications.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
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"People don't have the time or the attention span to read any more words than necessary.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
"Steven Pinker is probably as good an expert to ask as anyone.
Case 14.
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The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
From Franchising.
