Business Communication Essentials, 8th Ed.
Chapter 4. Writing Business Messages
Ben Schott (photo, left) presents his ten words.
Only one author team is writing about mobile business communication: Bovee and Thill.
"Words are powerful things.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.
"With all its accents and dialects, the English language naturally includes variation in sound.
Eric Barker speaks to Steven Pinker (photo, left) on the subject.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"Whether it’s academic, corporate, or technical text, or you're simply trying to think of what to scribble on a colleague’s birthday card, writing can be bewildering, tedious work," declares Laura Hale Brockway (photo, left).
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Drake Baer presents the case.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
"So, you've decided to move on.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
According to Richard Feloni, "Once you finish your written speech or PowerPoint slides, you're only halfway done preparing a great presentation.
"To explore the psyche of a people, do not look at what they do – look at what they do wrong.
Jeff Haden gives fair warning about word traps.
According to Melia Robinson (photo, left), "It's the cheapest, most low-tech life hack you'll find.
"Here are 11 email etiquette rules you should always follow at work.
According to Richard Felloni of BusinessInsider.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.