Business in Action, 7th Ed.
Chapter 16: Customer Communication
"The ancient Stoic philosophers are often dismissed as joyless and boring intellectuals.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
"Barbara Pachter provides advice on how to properly act in business and social settings in The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
"In his book The Virgin Way, Richard Branson reveals that he loathes speaking in public.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
The Tesla factory is as technologically advanced as the electric cars it produces.
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MSN.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
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Stephanie Scotti, in this part 2 of 2 posts at SmartBlogs.
"Beyond the prerequisite of merely getting the audience to listen, your voice also projects an image about you that can enhance your credibility and persuasiveness — or not.
"Researchers recorded participants' conversations and measured the movements of their bodies, limbs and heads.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
Video at HBR.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Geoff Colvin reports at Fortune.
In this Harvard Business Review video, "Marco Iansiti and Karim R.
Jessica Silver-Greenberg and Michael Corkery report at NYTimes.
Alan Murray, Editor of Fortune, reports.