Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
Get advice on everything from filing a complaint to protecting yourself against fraud.
Learn more about the work of Transparency International.
You might not agree, but this observer shares his list of “20 Things 20-Year-Olds Don’t Get.
We write a lot about resumes — what to do, and what not to do.
"Every company is defined by a few things: its name, logo, and brand identity.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
"Welcome to a preview of Classroom, a new tool coming to Google Apps for Education.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
"This is it.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Robin Good's Pinterest selection on the topic.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
Click on the image, or the link below, to view the Pinterest page.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
Here is a Pinterest page on workplace issues.
Teaching oral communication on Pinterest.