Excellence in Business Communication, 11th Edition
Chapter 8. Writing Routine and Positive Messages
I've just deleted a rather abstract introduction I wrote to this article about truth.
What can you do to stand out in today’s market?
Every writer needs a good editor, whether it's another person or an internal editor who can adequately judge, cut, and rewrite sentences.
When writing online, how can you appeal to readers’ emotions on a business-oriented site?
Introverts can seize the microphone -- and bring the house down.
Are you building a database of prospects or friends?
The crux of the problem is the demand for certainty in a world that is always tentative and uncertain.
A global bank executive recently described to us a challenge for our times.
Have you ever wondered why Twitter has a 140 character limit?
Toss out that passé Objective section of yesterday and replace it with a well-branded, focused statement that gives the reader a clear message about who you are in less than 5 words.
Written by a non-statistician in hokey language and illustrated by humorous line drawings, How To Lie With Statistics is as relevant and enjoyable as when it first appeared in 1954.
In creating your personal brand, it’s important that you have a story.
Whether you're presenting to investors, customers, or employees, communications expert Bill Rosenthal says you should be sure to avoid these gestures.
[Today's job seekers] are not only competing with hundreds of other professionals for every open position, but they’re also bombarded with tons of career advice from every angle telling them what to do (and what not to do) in order to land their next job.
In my life I have deliberately cultivated a workday that is flexible, simplified, slow, mindful, creative.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
One of the happiest, most successful executives we know is a woman named Deb.
It’s a fabulous thing when you finally get a job offer.
In my workshops it is common that participants ask about what they need to take into account when they must take their PowerPoint presentation to another computer on a USB drive instead of using a laptop.
Your employees are Facebooking and Tweeting at work.
Whether it’s email, Twitter, Facebook, or — going back to the ancient days — even business letters and proposals, the single most powerful word in business writing is “you.
Most of us, though, think we're above average multitaskers.
Some people are incredibly effective and efficient.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
