Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
According to Steve Tobak (photo, left), "Physical body language isn’t the only way to read people’s emotional state.
Skip Freeman asks, "The purpose of the meal .
According to Heidi Grant Halvorson, Ph.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Dave Johnson offers some tips on "catching typos before you click send.
According to Nancy Duarte (photo, left), "Story is the most powerful way to persuade, whether you're persuading to sell your book or persuading to sell your idea.
Laura Labovich (photo, left), contributor to Careerealism.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
Ramona Emerson (photo, left) recently wrote about Google's Verbatim.
Jody Glickman (photo, left) "has coached everyone from business school students to Wall Street associates on the art of communicating well.
Interested in including some humor in your next public speech.
Robert J.
Sue Shellenberger (photo, left), writer for WSJ.
Here's an infographic on how, when, and where people share content.
Alison Green (photo, left), writing for USNews.
“I do solemnly swear that I will faithfully execute the Office of President of the United States …”
In Washington, D.
Heidi Grant Halvorson (photo, left) takes a look at the right and wrong way to apologize.
Matthew Della Porta (photo, left) begins his article with an employee, Jean, who has been offered a promotion: "Jean gets the promotion she’s been wanting.
"Each individual has a unique tolerance level for how much physical and emotional stress they can endure before something starts to give," says Mirabai Galashan (photo, left).
"A huge French company has just banned the use of email within the company.
"We’ve all seen them: the online efforts of eager job hunters, clawing at their social media dream jobs like 12-year-olds at a Justin Bieber concert," writes Erica Moss (photo, left).