Excellence in Business Communication, 12th Edition
Chapter 7. Crafting Messages for Digital Media
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Bryan Eisenberg covers the topic in an article at ClickZ.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.
Shanna Mallon (photo, left) uses a play on words to make her point.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"How long should my tweet be?
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
"When [Gayle] Cotton (photo, left) began her career working at the United Nations in Geneva in the early-90s, she answered a routine phone call with a polite, 'Hello, how are you?
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
"Our focus has shifted from Social Media to VISUAL Social Media.
According to Richard Feloni, "Once you finish your written speech or PowerPoint slides, you're only halfway done preparing a great presentation.
"It’d [be] easy to bash PowerPoint, especially given the poor uses we see all too often .
"Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused.
According to Karla Guiterrez, "eLearning professionals are often over-confident about a course’s ability to capture an audience’s attention and engage users with its content.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
According to Vicki Davis, "Every email message from a parent or colleague is an opportunity to create a powerful impression.
According to Melia Robinson (photo, left), "It's the cheapest, most low-tech life hack you'll find.
"Here are seven easy ways to prevent email from killing your productivity and taking over your day: .
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Here are 11 email etiquette rules you should always follow at work.
According to Richard Felloni of BusinessInsider.