Excellence in Business Communication, 11th Edition
Chapter 7. Crafting Messages for Electronic Media
Here is the Quick Learning Guide for Chapter 19.
Make sure you get the best compensation package when you get a job offer.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Learn from the insightful analysis of more than a dozen commonly used displays for data and information, along with redesigned visuals that addresses the identified problems.
This brief video features Internet marketing specialist Lee Odden’s simple definition of search engine optimization.
In this video, presentation expert Andy Bounds describes his simple RAP method for great presentations: start with the desired Results in mind, understand Audience motivations, and only then can you Prepare effectively.
Respected presentation expert Garr Reynolds offers great tips to improve the quality of your presentation slides.
Comedian Don McMillan presents a humorous and yet insightful viewpoint on how not to use PowerPoint.
Here is the Quick Learning Guide for Chapter 15.
Here is the Quick Learning Guide for Chapter 17.
Purdue's Online Writing Lab offers sound advice on using logical appeals correctly and effectively.
This article offers a comprehensive list of innovative search tools that can access valuable information beyond the reach of conventional search engines.
This “periodic table of visualization methods” shows dozens of ways to display data, information, concepts, strategies, and more.
Data visualization techniques can be particularly compelling when combined with video animation, as you can see in this global map of Facebook activity.
View this PowerPoint presentation for career-enhancing tips on using e-mail in professional settings.
See how to create a podcast using the free Audacity software.
Here is the Quick Learning Guide for Chapter 5.
This comprehensive online guide can help you out of just about any grammar dilemma.
Unfortunately, this resource is no longer available.
Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.
Students and professionals moving from one culture to another often feel a period of shock, when the new culture feels confusing and even hostile.