Business Communication Today, 12th Ed.
Chapter 8. Social Media
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"People are busy.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
An overview to social networking sites & their usage for job search.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Facebook Pages are the service that companies use to build a presence on Facebook.
Listen in on this corporate training session regarding ethical issues in social media.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Keynote on corporate blogging and why it represents a revolution in corporate communcations.
In this quick video, I rant about social media etiquette.
Courtland Bovee explains that social media isn't a fad.
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
Howard Rheingold talks about the coming world of collaboration, participatory media and collective action, and how Wikipedia is really an outgrowth of our natural human instinct to work as a group.
A simple procedure for setting up an RSS aggregator.
This easy Twitter tutorial explains several ways to find people to follow on Twitter.
This 36-slide, illustrated presentation explains the difference between Web 1.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.