Excellence in Business Communication, 11th Edition
Chapter 14. Designing and Delivering Oral and Online Presentations
"Ralph Gardner Jr.
"Many people are afraid of public speaking.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"In the past year and a half, I’ve given over 100 keynote speeches and hundreds of presentations, and things have changed dramatically.
"Meeting new people can be awkward.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
"When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc.
"I am continuously fascinated by what comes out of people's mouths in the workplace.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
Jacquelyn Smith relays the advice of Darlene Price (photo, left).
"Copying someone on an email can be helpful or work against you.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"When it comes to persuasive communication, if you wander, you are lost.
"Developing an effective presentation is akin to the value chain in business: a series of activities performed to deliver a valuable product or service.
"But what's the best way to build rapport and create trust?
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
Watch the video at BusinessInsider.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
"Having sat through more presentations that we can count and having had to present our own work and ideas throughout the years, we have learnt a lot about what makes you a good presenter and what doesn’t.
"It's natural to want to be liked.
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting but demanding new format.