Excellence in Business Communication, 13th Edition
Prologue
"Fundamentally, poor business writing is costly and leads to disastrous events.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect.
"I have written several articles about LinkedIn, and they often generate the most comments," says William Aruda (photo, left) in a piece for Forbes.
"The changing nature of résumés, use of applicant tracking systems, LinkedIn and other social media sites, Skype video conferencing, big data applications and more are all impacting the way employers and hope-to-be-employees find, communicate and interact with each other," writes Arnie Fertig in his introduction of a post at USNews.
"In a decade of recruiting for countless sales and marketing jobs spanning numerous industries and locations, there is a reliable stable of tricks I’ve seen job seekers use to put themselves ahead of the crowd in any interviewing situation," states Ken Sundheim (photo, left) in a piece featured at PersonalBrandingBlog.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
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"See what the U.
"The following is a list of LinkedIn tools for business to help increase your LinkedIn effectiveness.
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
The Undercover Recruiter presents a "new infographic that explores mobile job seeker behavior today and expectations for the future.
According to Lydia Dallett (photo, left), "You know that what you say in meetings with your boss can go a long way toward making them think that you're capable, serious, and ready to take on greater responsibility.
BusinessWriting.
"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.
Julie Bort (photo, left) covers the seamier side of reputation management.
"Here are the top six workplace fears and how to move past them.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
"Kim Brown is an assistant director for Syracuse University's Career Services department.