Excellence in Business Communication, 11th Edition
Chapter 5. Writing Business Messages
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Fergal Glynn posts his list.
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Drake Baer presents the case.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Below is a list I have been working on for the last couple of days.
"So, you've decided to move on.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
"To explore the psyche of a people, do not look at what they do – look at what they do wrong.
"There is a growing number of tools for students offering benefits from organizing assignments to creating study groups to taking notes.
Jeff Haden gives fair warning about word traps.
Organize, assess, and track with BlendSpace.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"Can you diagnose a company's problems by the way it abuses the English language?
Can you guess what's on the list?
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See what the Electronic Frontier Foundation has to say about the Digital Millennium Copyright Act.
(The link to Credit Sesame’s blog is no longer available.
Ads of the World shows some of the best creative work from the world’s advertising professionals.
The writers at Copyblogger specialize in content marketing, sharing valuable information to build brands and create customers.
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The American Marketing Association’s Career Resource Center offers helpful tips and job postings.
Sheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers.
See what the Reshoring Initiative is doing to encourage American companies to bring manufacturing back to the United States.
