Business in Action, 9th Ed.
Prologue: Using This Course to Launch Your Career
"If you're trying to land a new job this year, a personal website could be your secret weapon," declares Jacquelyn Smith of BusinessInsider.
"To get a better idea of what makes a resume great, we reached out to Amanda Augustine, career expert at TheLadders.
"Talent, skill, education, experience -- all are important.
Haiku Deck gives their picks for "Decks of the Year.
"Public speaking is hard enough without shooting yourself in the foot with simple mistakes.
"Remember when your online life had nothing to do with your work life?
"According to a survey by CareerBuilder, some of the most common lies on resumes are: .
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
"A slip of the tongue?
Ben Schott (photo, left) presents his ten words.
"How can a fresh graduate get a job when companies only want to hire those with experience?
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
Only one author team is writing about mobile business communication: Bovee and Thill.
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
According to Padmaja Ganeshan-Singh, "Here are a few tips that can help you make the most of the six seconds your résumé has with the recruiter: .
"Before giving up on LinkedIn .
"So how do advertisers get a Super Bowl audience to listen up?
Bryan Eisenberg covers the topic in an article at ClickZ.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"Unfortunately, it seems that many professionals have forgotten the number one rule of networking—and for that matter, one of the most important guidelines for your entire career: The best time to build a network is before you need one.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.
"As a seasoned job placement expert, one question I hear the most is, “What is the best time of year to look for a job?
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.