Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
Heidi Hoopes covers Google's Smart Reply.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
"John Beshears and Francesca Gino of Harvard Business School offer a five-step process for mitigating the effects of cognitive biases and low motivation on decision making.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"One of the best ways to initiate a conversation with someone you admire — whether they're in your industry or someone with an interesting career — is through a cold email," writes Richard Feloni of BusinessInsider.
Daniel Goleman explains.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"TED Talks are fun and interesting.
"These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters.
"The four questions you need to solve different types of problems.
"Dealing with frustrated and angry employees is a part of a small-business owner's responsibilities.
"Gregory W.
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
According to John Brandon (photo, left), "One minute can make the difference between your getting fired, infuriating an investor, ticking off every employee in your company, or breaking up a relationship and your impressing a client or business partner and avoiding looking foolish (or worse).
"A single word can be the difference between success and failure of email marketing campaigns.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"The following are just some benefits to using your blog as a business communication tool?
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.