Excellence in Business Communication, 13th Edition
Prologue
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
"Use all of the following tools in order to make the most of your job search and minimize the time it takes to land a job," says Krista Mitchell (photo, left).
Quit wasting your time on the traditional job boards.
An overview to social networking sites & their usage for job search.
Quit wasting your time on the traditional job boards.
An overview to social networking sites & their usage for job search.
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
The second episode, where Dan takes a student and remodels her brand from head to toe.