Excellence in Business Communication, 13th Edition
Chapter 6. Writing Business Messages
Drake Baer makes the case.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Learn tips and tricks that will make your Google searches better and faster.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
Hear how leading-edge companies are adapting to take advantage of mobile communication.
According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.
"At Business Insider, it's our job to take notes," writes Drake Baer (photo, left).
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"A slip of the tongue?
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
Ben Schott (photo, left) presents his ten words.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Words are powerful things.
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.