Jasmine Henry reports that, "There is only a 16% chance someone will actually read your entire blog article.

"Nowadays writing is a part of what I do, but it isn’t my whole job," writes Chris Lake.

"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.

When writing online, how can you appeal to readers’ emotions on a business-oriented site?

Here's an infographic on how, when, and where people share content.

Ever wonder about the work of a website's or blog's comment moderator?