Business in Action, 9th Ed.
Chapter 3: The Global Marketplace
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
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Chapter 14 Message 14B
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
The amazing world of Coca-Cola via an infographic.
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These concepts will help make you a better listener on the job and in every other aspect of life.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Learn how products are exported in this case study of apples being exported from a California farm to a fruit market in Taiwan.
This 36-slide, illustrated presentation explains the difference between Web 1.