Business Communication Today, 15th Ed.
Chapter 14. Planning Reports and Proposals
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
Shanna Mallon (photo, left) uses a play on words to make her point.
"Learn how to optimize content for mobile devices.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
Kevan Lee did some digging on the topic and came up with this.
According to Pamela Wilson, "Your website is like a dark cave.
"I was walking around Seattle's Sea-Tac International Airport yesterday, waiting for my flight to Maui, when I admired a T-shirt with a clever slogan: Washington Rain Festival, Jan.
Jasmine Henry reports that, "There is only a 16% chance someone will actually read your entire blog article.
"Nowadays writing is a part of what I do, but it isn’t my whole job," writes Chris Lake.
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Chapter 14 Message 14B
Download and watch this presentation in slide show mode.
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
When writing online, how can you appeal to readers’ emotions on a business-oriented site?
Here's an infographic on how, when, and where people share content.
Ever wonder about the work of a website's or blog's comment moderator?
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These concepts will help make you a better listener on the job and in every other aspect of life.