Business in Action, 9th Ed.
Prologue: Using This Course to Launch Your Career
[Today's job seekers] are not only competing with hundreds of other professionals for every open position, but they’re also bombarded with tons of career advice from every angle telling them what to do (and what not to do) in order to land their next job.
Are you wondering why everyone in the business world is so agog over LinkedIn?
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
In this excerpt from her recent talk at the University of Applied Sciences & Arts in Lucerne, Switzerland, strategist Dorie Clark (photo left) discusses LinkedIn and how every professional should be deploying it.
Given that 45 percent of human resources managers say they spend less than a minute, on average, on each job application they see, it’s understandable that some people might go overboard in trying to bring some individuality to their work history.
Career fairs are going digital.
Jeff Haden pondered the "stuff I wish I could have told the twenty-five year-old me (photo, left)," and has come up with a BusinessInsider.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
Jessica Liebman (photo, left), Managing Editor at Business Insider, keeps a Gmail folder called "Worst Cover Letters.
Gerrit Hall (photo, left) believes references "are so valuable" the jobseeker should learn "three important bits of info" about them.
"If you’re spending time reading job advertisements online, you know that they’re not all written equally," says Lindsay Olson (photo, left).
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Laura Labovich (photo, left), contributor to Careerealism.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
"If you suspect you’re in danger of being fired, the worst thing you can do is just sit back and wait for it to happen," says Alison Green.
"We’ve all seen them: the online efforts of eager job hunters, clawing at their social media dream jobs like 12-year-olds at a Justin Bieber concert," writes Erica Moss (photo, left).
Come Recommended advocates employers look beyond the resume.
"Employers are dealing with more job applicants than ever.
"Use all of the following tools in order to make the most of your job search and minimize the time it takes to land a job," says Krista Mitchell (photo, left).
Quit wasting your time on the traditional job boards.
An overview to social networking sites & their usage for job search.
Quit wasting your time on the traditional job boards.
An overview to social networking sites & their usage for job search.