Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
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Christina Sterbenz (photo, left) covers the issue at BusinessInsider.
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.
According to Justin Gmoser (photo, left), "If there's one thing you should get right when visiting a foreign country, it's the greeting.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"The following is an excerpt from The Curmudgeon’s Guide to Getting Ahead [Crown Business, $17.
"There are many things you have to remember to do and say in an all-important job interview, but don't miss the elephant in the room: the things that you should never do," says Justin Gmoser in his introduction to his video on the topic.
"Public speaking is hard enough for most of us.
In this video the editors at Wipster interview key people in the industry.
"Each of the wordy phrases below can be replaced by one word.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Fundamentally, poor business writing is costly and leads to disastrous events.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"There is an old adage: "As a man thinketh in his heart, so is he.
"Why should we avoid well-worn phrases and clichés?
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
"Happens to everyone.