Business Communication Today, 15th Ed.
Chapter 1. Professional Communication in a Digital, Social, Mobile World
Jessica Silver-Greenberg and Michael Corkery report at NYTimes.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"Latin America is destined to emerge as one of the most important regions in the global market for mobile telephony, according to the latest studies published in the sector.
According to Bob Egan (photo, left), "Thirty-nine percent of employees say that a foundation of trust between them and their employers still isn’t there when it comes to mobile.
"When people talk about “the next big thing,” they’re never thinking big enough.
"Every business professional and entrepreneur believes they are good communicators, but how do they know?
"Are you paying people to stay busy or are you paying them to be productive?
"The real question may turn out to be whether you’re working for the wrong boss.
"There’s a meme around Silicon Valley that Google is weak on mobile.
"Walmart’s experiment, which it ended after several months, highlights the powerful high-tech tools available to retailers to reduce theft.
"Virtually all leaders believe that to stay competitive, their enterprises must learn and improve every day.
"Ever notice how being turned down stops some people from trying again, while others bounce back from rejection stronger than before?
"This wouldn’t be the last time the FBI Academy pushed me through obstacles.
"Thanks to tweets, texts, posts, and very short attention spans, we have become a society constantly looking for the shortest way to communicate a thought.
"Kamo Asatryan may very well be one of the best kept secrets in the startup ecosystem.
"The media industry has no shortage of things to worry about.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
"In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"The four questions you need to solve different types of problems.
"Good communication is essential to managing and working in a productive and efficient workplace.
"So, here are three reasons you might be neglecting that date you circled on the calendar, as well as some suggestions for giving yourself a kick in the pants and tackling those pesky projects once and for all!"
Author bio - Kat Boogaard is a writer for The Muse and the Career Editor for The Everygirl.