Business in Action, 7th Ed.
Prologue: Using This Course to Launch Your Career
The search giant’s YouTube channel features employees talking about their experiences working at Google
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"If you're trying to land a new job this year, a personal website could be your secret weapon," declares Jacquelyn Smith of BusinessInsider.
"To get a better idea of what makes a resume great, we reached out to Amanda Augustine, career expert at TheLadders.
"Talent, skill, education, experience -- all are important.
"Remember when your online life had nothing to do with your work life?
"According to a survey by CareerBuilder, some of the most common lies on resumes are: .
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"A slip of the tongue?
"How can a fresh graduate get a job when companies only want to hire those with experience?
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
According to Padmaja Ganeshan-Singh, "Here are a few tips that can help you make the most of the six seconds your résumé has with the recruiter: .
"Before giving up on LinkedIn .
"So how do advertisers get a Super Bowl audience to listen up?
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"Unfortunately, it seems that many professionals have forgotten the number one rule of networking—and for that matter, one of the most important guidelines for your entire career: The best time to build a network is before you need one.