Business Communication Essentials, 8th Ed.
It’s not hard to see why people aren’t saving more money, but the data on personal savings is still more than a little shocking.
"The global banking sector is becoming both more strategically focused and technologically advanced to respond to consumer expectations while trying to defend market share against an increasing array of competitors.
"If you’re wondering if we’ll see a financial shake-up in 2019, the answer is yes—at least when it comes to digital transformation.
A decade after the global banking crisis 2019 looks like it could be a year of tipping points in the evolution of the industry.
See what works best for posts on Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Knowing the basics of type usage will help you create more effective page and screen layouts.
Follow these typeface tips from professional graphic designers.
The article mentioned on page 201 is no longer available, but here is a link to dozens of articles on effective design, covering everything from color to font choices.
Understand why it can be so difficult to view any topic from the reader’s point of view.
See how word choices can reveal a writer’s deepest thought patterns and beliefs.
In many industries, responding to RFPs is a vital business skill for expanding a company.
Don’t make these common mistakes on your website.
Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully.
Learn why stories are usually more effective than plain data when it comes to changing minds.
Use these audience-focused words to craft persuasive messages.
The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages.
Balance the needs of all affected stakeholders with these timely tips.
Executive Beth Brady’s advice starts with “Say no with a comma, not a period.
When its Twitter chatbot Tay got hijacked and had to be taken down, Microsoft issued an apology that got every note right.
This article offers helpful advice on employment recommendations, academic recommendations, and character references.
These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter.
This advice for class assignments will help you on the job, too.
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.