Business in Action, 9th Ed.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"Fundamentally, poor business writing is costly and leads to disastrous events.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
The Money Chart from Randall Munroe’s webcomic xkcd.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
What started out as a two-part series is now a four-part series that offers a simple overview of how the great money-making scheme in the mortgage business fell apart.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?
This 20-page colorfully illustrated document could be used as an electronic handout.
Recent research by Ben L.
A guide to the things an instructor new to blogging should know.
This 20-page colorfully illustrated document could be used as an electronic handout.