Excellence in Business Communication, 13th Edition
Chapter 5. Planning Business Messages
"How do creative people come up with great ideas?
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
Jacs Henderson presents an infographic of eight social media mistakes.
"To highlight some of the most overused buzzwords, we created this visual with 25 of the most overused buzzwords and how much their use has increased in print over the past 30 years.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
John Tsantalis runs the blog - Profits Online.
See how today’s consumers use the power of social media to get satisfaction from companies.
See how today’s consumers use the power of social media to get satisfaction from companies.
These brief and occasionally humorous pointers will help keep you out of trouble.
Liz Ryan answers a letter from a reader at Forbes.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
Brie Weiler Reynolds introduces and presents an infographic on the topic.
"Con artists are a crafty group of people who know exactly how to deceive and control their victims, but their methods are as obvious as a slap in the face if you know what to look for,' says Dragan Radovanovic and Jessica Orwig.
"Creative design is a big part of what makes or breaks a new product.
To view the infographic click on the image or the link below.
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
Kim Lachance Shandrow reports.
Follow these tips to make sure your posts get noticed and get read.
Read the details at the Boston Consulting Group's website.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
"Is your company producing relevant, useful content?
Knowledge@Wharton talks to Riccardo Illy (photo, left) and Marco Mari.
"How many times have you gotten a flash of insight, a great idea or remembered the name of that person you couldn’t come up with, while taking a shower?