"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.

"Want to feel good about your own company's "end result"?

"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.

"Business leaders and entrepreneurs with superb people skills have a competitive edge over others.

The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.

According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.

The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.

"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

David Lazarus (photo, left), business columnist with the LA Times, reports.

Take a look at this article by Drake Baer of BusinessInsider.

"For some people, being appreciative comes naturally," writes Maria Elena Duron (photo, left) in a piece at Yahoo.

The original resource is no longer available.

This brief presentation explains the key points to look for in a balance sheet.

See how researchers segment shoppers based on why, when, and how they shop.

See why carefully identifying target markets is such a crucial aspect of marketing strategy.

Get insider advice on reaching today’s online shoppers.

"Every company is defined by a few things: its name, logo, and brand identity.

"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.

"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.

Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.

Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.

"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.

"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.

Take a look at this summary of a Temkin Group report covering the topic.

Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.