Business Communication Today, 15th Ed.
Chapter 14. Planning Reports and Proposals
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
Kevan Lee did some digging on the topic and came up with this.
According to Pamela Wilson, "Your website is like a dark cave.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"I was walking around Seattle's Sea-Tac International Airport yesterday, waiting for my flight to Maui, when I admired a T-shirt with a clever slogan: Washington Rain Festival, Jan.
Jasmine Henry reports that, "There is only a 16% chance someone will actually read your entire blog article.
"Nowadays writing is a part of what I do, but it isn’t my whole job," writes Chris Lake.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
When writing online, how can you appeal to readers’ emotions on a business-oriented site?
Here's an infographic on how, when, and where people share content.
Ever wonder about the work of a website's or blog's comment moderator?
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?
This 20-page colorfully illustrated document could be used as an electronic handout.
Recent research by Ben L.