Excellence in Business Communication, 10th Edition
Chapter 1. Achieving Success Through Business Communication
Courtland Bovee explains that social media isn't a fad.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
This is a Dove Beauty ad showing Photoshop changing a plain girl into a model.
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear.
Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon.