Business Communication Today, 12th Ed.
Chapter 1. Achieving Success Through Effective Business Communication
Adele McAlear discusses the overlooked issue of our online legacies and how to ensure the appropriate preservation of our binary ashes.
Has the textbook you've been using to teach business communication or business writring become obsolete?
Courtland Bovee explains that social media isn't a fad.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
A video from Creative Commons explaining what the CC license is all about.
This is a Dove Beauty ad showing Photoshop changing a plain girl into a model.
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear.
Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.
The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Here is the Quick Learning Guide for Chapter 9.