Business Communication Essentials, 8th Ed.
Chapter 14. Applying and Interviewing for Employment
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
Knowledge@Wharton takes an in-depth look at the concept of in-store experiences.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"After a decade of aftershocks from the seismic financial crisis of 2007, the landscape of global finance is much altered.
"If you're in any leadership capacity, take note: These four uncommon behaviors are known to command great respect and unprecedented employee loyalty, and lead to clear, competitive advantage.
"You want to charm and impress your interviewer, not turn them off with bad behavior," writes Rachel Gillett (photo, left) and Áine Cain in a BusinessInsider.
"The truth is that projecting power as a speaker doesn’t mean getting louder.
"Everyone has favorite products.
"Artificial intelligence scares people—excessively so .
Karin Hurt (photo, left) asks, "Have you ever felt this way?
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"Here are a few sites you can check out next time you find yourself struggling to put together the perfect résumé: .
"The recruitment space is prime for automation; the hiring process necessitates the screening of a high volume of candidates.
"The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures," writes Jeff Desjardins for the World Economic Forum.
"We believe work should make you happy every second of every day.
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
Richard Felloni presents the winner of the 2017 Toastmaster's World Champion of Public Speaking.
According to Libby Kane (photo, left) and Mike Nudelman, "Everyone has to deal with their money, and some of us do it better than others.
"Recruiters know all too well that not all resumes are created equal.
"I became an HR person in 1984, when many of my readers had not been born yet.
"I first learned about the idea of an assertiveness formula many years ago, reading the book People Skills, by Robert Bolton.
According to voice coach Amy Jo Jackson, "When working with a client who is interested in accent reduction, we’ll begin with a diagnostic session, where I’ll have them read a passage of text so I can hear where they are and what their mouth is doing.
Blake Snow reports on the topic at Cisco.