Excellence in Business Communication, 13th Edition
Chapter 1. Professional Communication in a Digital, Social, Mobile World
Download and watch this presentation in slide show mode.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.
The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Here is the Quick Learning Guide for Chapter 9.
This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.