Business Communication Essentials, 8th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
This is another official update to the original "Shift Happens" video.
A video from Creative Commons explaining what the CC license is all about.
Howard Rheingold talks about the coming world of collaboration, participatory media and collective action, and how Wikipedia is really an outgrowth of our natural human instinct to work as a group.
Courtland Bovee explains that social media isn't a fad.
This is a Dove Beauty ad showing Photoshop changing a plain girl into a model.
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear.
Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.
Interact with thousands of other users on the simulator, connect with other traders from diverse backgrounds and experiences, and learn the methods behind their trades to become a better investor.
Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.
