Business Communication Essentials, 8th Ed.
Chapter 7. Writing Routine and Positive Messages
Take a look at this article by Drake Baer of BusinessInsider.
"For some people, being appreciative comes naturally," writes Maria Elena Duron (photo, left) in a piece at Yahoo.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
"Understanding your customers is an integral part of building a loyal customer base.
"Worrying is an illusory form of control.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
BusinessWriting.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Laura Labovich (photo, left), contributor to Careerealism.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.