In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.

What role should persuasive arguing play, if any, in negotiations?

I've just deleted a rather abstract introduction I wrote to this article about truth.

Interested in including some humor in your next public speech.

"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.

Here are the sevev benefits that drive human behavior and will you help write more persuasive messages.

This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.