Excellence in Business Communication, 11th Edition
Chapter 14. Designing and Delivering Oral and Online Presentations
"In the past year and a half, I’ve given over 100 keynote speeches and hundreds of presentations, and things have changed dramatically.
"When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc.
"I am continuously fascinated by what comes out of people's mouths in the workplace.
Jacquelyn Smith relays the advice of Darlene Price (photo, left).
"When it comes to persuasive communication, if you wander, you are lost.
"Developing an effective presentation is akin to the value chain in business: a series of activities performed to deliver a valuable product or service.
"Having sat through more presentations that we can count and having had to present our own work and ideas throughout the years, we have learnt a lot about what makes you a good presenter and what doesn’t.
First Round Review reports on the work of IDEO and their Project Lead, Nicole Kahn (photo, left).
See Damon Nofar's slideshow - 8 Tips for an Awesome PowerPoint Presentation - at BusinessInsider.
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
"It’s fairly inevitable: at some point in your career, you’re likely to be asked to make a presentation," remarks Bernard Marr.
"Not all leaders are great communicators.
Download the Dietary Guidelines for Americans
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Download DietaryGuidelines2010 to complete Case 12-24.
Download DietaryGuidelines2010 to complete Case 12-26.
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