Excellence in Business Communication, 12th Edition
Chapter 4. Planning Business Messages
"In 1894, a New York Times writer warned against the dangers of riding a bicycle, predicting that it would lead to “weakness of mind, general lunacy and homicidal mania.
"A position could be an opinion, an idea, or a plan.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"Consider the concept of “Genchi Genbutsu,” a cornerstone of the Toyota Production System.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Looking for a job where you can challenge yourself and stretch your creative muscles?
"How do creative people come up with great ideas?
"How do creative people come up with great ideas?
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
These brief podcasts focus on marketing applications of social media.
Liz Ryan answers a letter from a reader at Forbes.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Creative design is a big part of what makes or breaks a new product.