Business in Action, 8th Ed.
Chapter 15: Distribution and Marketing Logistics
These brief podcasts focus on marketing applications of social media.
Listen to the podcast by Noah Zandan (photo, left).
"Location specialist xAd reports a $250 million revenue run rate.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Amid fundamental shifts in the retail and consumer landscape, consumer-goods manufacturers must rethink the way they manage key accounts.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
Here is an HBR.
"Maple, a David Chang-backed restaurant in New York City, doesn’t have any tables, cash registers, or waiters.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
See how the equilibrium point represents a balance between supply and demand.
“It’s not like stores are dead, but you’re going to see a reimagining of retail and malls," says Barbara Kahn (photo, left).
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
Matthew Townsend reports.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Andy Jacobi, Co-Founder of Untamed Sandwiches, reports.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
"B-school students can’t get enough of big data.
Listen to this podcast.