Business in Action, 8th Ed.
Chapter 8: Organization and Teamwork
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Karin Hurt (photo, left) asks, "Have you ever felt this way?
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
According to Kat Boogaard (photo, left), "Dealing with someone who monopolizes every discussion is frustrating.
"[Recently,] Savvy Psychologist Dr.
"It’s time for leaders of organizations to stop debating the millennial problem, hoping that this supposedly exotic flock of sheep will get with the program.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"There are plenty of frustrations that crop up during your workday.
"Research shows that hurtful workplace behavior can depress performance, increase employee turnover, and even mar customer relationships.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
These brief podcasts focus on marketing applications of social media.
Shana Lebowitz relates the story of how Doug Conant (photo, left), former CEO of Campbell Soup Company, continually reached out to employees and what it inspired.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Internal communication has a lot in common with healthy living.
"I am not a medical expert, but I know communication plays a major role in the overall well-being of both the team and the organization.
"Recently, a marketing firm called to solicit my business.
"Executives tell me their teams make decisions all the time.
"It’s called social undermining, and it may seem harmless enough, but it can take an emotional toll.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
From Seth Godin.
"Devil’s advocates tend to pop up just when a project is about to launch.